How many times have you catered an event, and the party-goers have no idea who made the food? This is an issue for many caterers across the country. Without spending thousands for speciality napkins, and banners to hang by the food, no one will know who made the food they are eating! Advertising at an event can be the difference in a thriving business and a business that is barely getting by. A caterer can be the best caterer in the world, but if people do not know about the business, then the business has no chance to be successful.
How can you gain the notoriety your business deserves?
It all starts with identifying your target audience. Yes, a caterer can do events for all types of target audiences, but may I suggest finding the audience which is best suited for your business and grow from there? This will give you the opportunity to gain a large market share for the intended target audience. Once you are comfortable with the amount of market share in your initial target audience, expand to others which your current target audience are associated with. This allows for word of mouth marketing as well as event marketing.
Event marketing can be costly, or it used to be. Before now, caterers had to purchases speciality napkins and plate to advertise. These have been good, but honestly who looks at the napkin before the wipe their hands all over it, not many. As a caterer who uses the EcoHeat system, you can advertise right on every chafing dish at the event. Everyone looks at the food before the event starts while going through the food line, and after to see if it is clear to go back for seconds. This is a cost-effective way to get your name and logo directly in front of your target audience. Not only are these great advertising tools, they dress up the dish, and are reusable! The EcoHeat skirts are a great resource to have in your corner, but combined with the EcoHeat warmer you will impress ever guest at the event.
I live by this simple equation: great food + happy guest = more business down the road
Not only reorders from past customers but orders from past guest!